Georgi Malchev

Georgi Malchev

Georgi Malchev

Managing Partner Xplora and Xplora Academy


PhD Candidate

Georgi Malchev has over a quarter of a century of business and marketing experience – as a founder of companies, as a manager and director, as a member of the board of directors. He is currently a managing partner in the integrated digital marketing agency Xplora’s clients for all their digital marketing are over 120 leading Bulgarian and multinational companies, from fast moving goods to industrial products to financial services. Services cover from strategy, through planning and management of advertising campaigns on Google, Meta, Linkedin, Youtube and others, to creating unique content.

He teaches marketing, communications and advertising at New Bulgarian University, as well as digital marketing in the AUBG eMBA program, as well as digital marketing in masters programs in two other universities.

Certified Management Consultant and Certified in Operations Management. He graduated from the American University with an executive MBA. Member of the Management Board of IAB Bulgaria from 2016 to 2021.

Georgi also runs his own blog, which presents applicable principles and approaches, as well as many concrete examples – both for business and personal life. The blog won the 2019 Site of the Year Audience Award for Personal Blog and is among the top search engine results for habits, personality profile, what it’s like to be a leader, positive emotions, and more.

Georgi is the author of a Linkedin Newsletter on the topics of marketing, in which he presents key but underestimated or not so popular marketing concepts and approaches with clear examples and next steps for implementation.–malchev-6888386690260512768/